A real client's website check

A website check, before and after

In October 2026 I checked the website of James Belts, a voice actor in Hobart. He worked through the report himself, and a day later I checked his site again the same way. Below is what changed, then the full original check. It's all shared with his permission, with a few private details left out.

★★★★★

“I’m a small business owner that is self managing a small website. Within hours Stuey sent me a comprehensive report detailing exactly what I needed to do to improve my website’s visibility, user experience and what was potentially losing me customers. Stuey could then fix as much or as little as I wanted based on my budget.”

James Belts, voice actor, in his Google review

What changed

James made these changes himself, on his own Squarespace site, using the report. I re-ran the same tests on 22 October 2026, and this is what changed.

The Portfolio page's speed on a phone

Much better

Before

78 to 82 seconds before the main content appeared. About 28 MB to download. Scores of 26 and 33 out of 100.

After

18.3 seconds, 7.8 MB, a score of 41. The Facebook reels moved to their own Social media page, so people who just want his best work don't download them.

The "What are your rates?" button

Fixed

Before

Went to a page that didn't exist, so people asking about price landed on a "page not found" screen.

Before: the What are your rates button at the bottom of the How does it work page
Before: Squarespace's pink page not found screen

After

A Rates button on the home page goes straight to his Pricing page, which now has a "Contact for Rates" button at the top.

After: Portfolio, Rates and Contact buttons on the home page
After: the Voiceover Pricing page with a Contact for Rates button

Google Maps listing

Updated

Before

Filed under "Artist", the general category for painters and musicians, and a typo in one of his review replies.

After

Moved to "Entertainer", a closer fit for a voice actor, and the reply is fixed.

Home page title in Google

Fixed

Before

165 characters, with his name run together twice: …for voiceoversJames Belts | Voice Actor…

After

James Belts | Voice Actor for Voiceovers | Australian Male Voiceover Artist. Clean, and his name comes first.

Search descriptions

Fixed

Before

Only the home page had one. Google made up the rest.

After

All seven pages have their own description, including four new ones.

Saying where he is

Fixed

Before

"Hobart" appeared once on the whole site. The footer just said "Australia".

After

The footer on every page says "Hobart, Tasmania, Australia".

The repeated "How does it work?" page

Fixed

Before

The five-step process was on two pages, worded two different ways, and one copy had no main heading.

After

The extra page is gone and the process lives on the home page. He also split his work into four focused pages (Social media, Corporate & eLearning, Characters & audio drama, Audiobooks), each with its own heading.

Contact details

Fixed

Before

No email address anywhere, a phone number you couldn't tap, and a short form with a newsletter box but no privacy policy.

Before: a contact form and a footer that says Australia

After

Email, Call and WhatsApp buttons on every page. The email opens with the questions he needs to quote: where it'll be heard, rough length and the tone. The form and its newsletter box are gone.

After: Email, Call and Chat on WhatsApp buttons, and a footer that says Hobart, Tasmania, Australia

What people see when his link is shared

Fixed

Before

A small red-and-black logo he no longer uses, nothing at all on two pages, and Squarespace's icon in the browser tab.

After

His current black-and-white logo, full size, on every page, and his own icon in the browser tab.

Client logos on a phone

Fixed

Before

A carousel of over 40 logos, shown one at a time.

After

The carousel is gone. Clients are now named in plain text on his work pages, next to the work he did for them.

Client names

Fixed

Before

Some client names were spelled two different ways on different pages.

After

Those names now read the same everywhere.

Measured with Google PageSpeed Insights (phone test) and Google Maps on 21 and 22 October 2026. Speed scores move a little each time the test runs.

Need a voiceover? Meet James.

James Belts is a skilled Australian voice actor, recording from his own studio in Hobart, Tasmania.

His work runs from a national TV campaign for Motobility to audiobooks, characters and audio drama, corporate and eLearning narration, and voiceovers for social media and online ads. He can write the script and edit the video too, and he runs live directed sessions over Cleanfeed, so you can listen in and direct the read from wherever you are.

“He promised delivery in 36 hours and delivered in under 24. Under-promises and over-delivers.”

Tony M., one of James’s clients, on his website

The original check

This is the report James got on 21 October 2026, as he got it. Everything above was measured against it.

Website check

jamesbeltsvo.com.au

Hi James. I went through your website page by page, ran Google's own speed test on it, and checked how you show up on Google. Below is everything I found and what each one means for you.

Checked 21 October 2026 by Stuart, Human Web Co. Nothing on your site was changed.

James's home page on a phone, with the two demo players near the top
Your home page on a phone

The short version

Your demos, client list and process are strong. What's holding the site back is mostly behind the scenes:

  1. Your Portfolio page is very heavy on phones. It downloads about 28 MB, and in Google's test the main content took over a minute to appear.
  2. Your Google Maps listing is filed under "Artist" and has only two reviews. You don't show up at all when people search "voice actor Hobart".
  3. The "What are your rates?" button goes to a "page not found" screen.
  4. Google is shown a garbled home page title, and three of your four pages have no search description.

Speed

1The Portfolio page takes over a minute to load on a phone

Big impact

This is the page where buyers go to hear your work, so it's the one that most needs to be quick. I ran Google's PageSpeed test (it simulates a mid-range phone on mobile data) twice on each page.

Why it's so heavy: the Portfolio page has 10 Facebook reel players, 5 YouTube players and several Squarespace videos on it. They all load as soon as the page opens, whether anyone presses play or not. The Facebook players alone pull down over 6 MB of video.

Check it yourself: go to pagespeed.web.dev and enter jamesbeltsvo.com.au/portfolio. Scores change a little each time you run it.

2The home page is slow on phones too

Medium impact

In the same test, the home page took 12 to 17 seconds before the main content showed. A few things add up:

  • The contact form loads Google's spam check (reCAPTCHA) as soon as the page opens, which is a big chunk of code most visitors never use.
  • The "Brands I've worked with" carousel holds over 40 logo images.
  • Some photos are uploaded much bigger than they're shown. Google estimates about 425 KB could be saved on images alone.

Being found on Google

3Your Google Maps listing is filed as "Artist" and has two reviews

Big impact

You have a Google Maps listing ("James Belts Voiceovers") with your website, phone number and hours, and both reviews are five stars with your replies underneath. I searched Google Maps the way a client would, and this is where you came up:

SearchWhere you show up
voiceover Hobart3rd, behind a voice coach and a translation service
voiceover artist Tasmania2nd, behind Abe's Audio in Launceston (108 reviews)
voice actor HobartNot listed. Drama schools and theatres fill the results
  • The category is "Artist". That's the general category Google uses for painters, musicians and the like. Google leans heavily on the category to decide which searches a listing appears in, which is the likely reason "voice actor" searches skip you.
  • Two reviews, the newest five months old. Abe's Audio has 108. Your website shows five more five-star testimonials (Karen, Tony, Jose, Leanne and Mustard) that aren't on Google, where buyers can see they're real.
  • One of your three photos is the old red-and-black "James BELTS" logo, which no longer matches your website (see point 14).
  • A small one: your reply to Massud's review says "a pleasure to meet your breif".

Searched on Google Maps on 21 October 2026, with the map centred on Hobart (and on Tasmania for the Tasmania search). Results move around a little depending on where the person searching is.

4Your home page title in Google is garbled and too long

Medium impact

This is the blue headline Google shows for your home page. Right now it reads:

James Belts Voice Actor for voiceoversJames Belts | Voice Actor for Voiceovers | Australian Male Voiceover Artist | Commercial, Corporate, Creative, Character Voices

That's 165 characters with your name run together twice ("voiceoversJames"). Google only shows about the first 60, so most of it gets cut off.

5Three of your four pages have no search description

Medium impact

Portfolio, Pricing and "How does it work?" have no description, so Google makes one up from whatever text it finds on the page. Only the home page has one.

6Google doesn't know where you are

Medium impact

  • "Hobart" appears only once on the whole site, inside the How it works page ("We can even meet in Hobart"). Your footer just says "Australia", and Tasmania isn't mentioned anywhere.
  • Squarespace adds a hidden "business card" to each page so Google can read your details. On your site it's blank: no business name, address, area or hours.

7The "How does it work?" page repeats the home page

Minor

The five-step process appears both on the home page and on its own page. Google usually only shows one version of repeated text. The two copies also don't match: step 1 is "Quick chat" on one page and "Scope your project or consultation" on the other. That page also has no main heading, which is the first thing Google reads to understand what a page is about.

8Images have no descriptions

Minor

Most images on your home and Portfolio pages have no alt text (the short description Google Images and screen readers use). The ones that do just use the file name, like resstown studios.png or mf logo.png. Google also lists every Portfolio video under the same title, "Voiceover Demos & Projects".

Things that could cost you a booking

9The "What are your rates?" button is broken

Big impact

At the bottom of your "How does it work?" page, the What are your rates? button goes to /about-6-1, a page that doesn't exist. Visitors who click it land on Squarespace's default pink "We couldn't find the page" screen. Someone asking about price is close to booking, so this is the worst place to lose them.

Bottom of the How does it work page on a phone, with What are your rates, I'm ready to book and Home buttons
Tap "What are your rates?"…
Squarespace's default pink page not found screen
…and land here

10Client names spelled wrong

Medium impact

Your client list is one of your best selling points, and those clients might look at it themselves. A few names are misspelled or don't match between pages:

On your siteCorrect spelling
Massey FergussonMassey Ferguson
Harvey Bay AdvertiserHervey Bay Advertiser
Motely Pixels (home page)Motley Pixels (as on your Portfolio page)
Dr. Jeckyll and Mr. HydeDr Jekyll and Mr Hyde
JJ's Bakery & Cafe Campbell Town (home) / JJ's Bakery Campbelltown (Portfolio)Spelled two ways. The Tasmanian town is "Campbell Town"
Fine Line Gardens (home) / Fineline Gardens (Portfolio)Spelled two ways
Why voiceover Works?Why voiceover works

11On a phone, your client logos show one at a time

Minor

"Brands I've worked with" has over 40 names, but on a phone it's a carousel that shows one logo at a time with arrow buttons. Nobody will tap through 40 slides, so most visitors only ever see The Voice Realm.

Client logo carousel on a phone showing one logo per slide with arrow buttons
One logo per slide on a phone

12"No usage limits" or "yours to use on social media"?

Worth a look

Your Pricing page says your voiceover is "yours to use on social media" and also "No usage limits". A buyer planning a TV or radio ad could read that two ways: does "no limits" include broadcast, or is it social media only? That's the kind of gap that leads to a back-and-forth before booking, or a disagreement after.

The page is also called "Voiceover Pricing" but has no figures on it. Many buyers compare a few voice actors before getting in touch, and some will skip a page with nothing to compare.

13Contact details and the contact form

Minor

  • Your phone number in the footer is plain text, not a tap-to-call link, so on many phones tapping it does nothing. There's no email address anywhere on the site, so the form is the only way to get in touch in writing.
  • The form asks for a first name, email and "Your text". It doesn't ask for a phone number, deadline or a way to attach a script, so you'll often need a second round of emails before you can quote.
  • The form has a "Sign up for news and updates" box, but there's no privacy policy on the site saying what happens to people's details.
Contact form and footer on a phone
The contact form and footer on a phone

14What people see when your link is shared

Minor

When someone shares your website on Facebook, Messenger, LinkedIn or in a text, the preview uses a small (432 × 432 px) red-and-black "James BELTS" logo that doesn't appear anywhere on your current black-and-white site. The Pricing and How it works pages have no share image at all. The little icon in the browser tab is still Squarespace's default one.

Your current share image

What's already working well

Plenty here is worth keeping as it is.

  • Your two 90-second demos are the first thing people see, right under your heading on phones and computers.
  • A strong, real client list, including a national TV campaign, agencies, radio stations and audiobooks.
  • A clear five-step process that tells buyers exactly what happens.
  • Live directed sessions over Cleanfeed, and your mic and studio specs listed. Producers look for both.
  • The site is secure (https), and every version of your address goes to the same place.
  • No sideways scrolling or broken layouts on a phone.
  • Your IMDb, LinkedIn and Facebook links all work.
  • You have a Google Maps listing, both reviews are five stars, and you've replied to each one.
  • Google's checks rate the site well for accessibility (91 to 99 out of 100) and basic search setup (85 to 100).
  • The black-and-white look suits a voice brand: it's simple and lets the audio do the talking.
Home page on a computer: heading, photo in the booth, two demo players and five-star reviews
Your home page on a computer

None of this is urgent on its own, but together it means fewer people find you, more of them give up before your demos load, and fewer get in touch. Happy to talk through any of it if you'd like.

StuartHuman Web Co

How this was checked: every page in your sitemap (Home, Portfolio, Pricing, How does it work?) plus every link on them; Google PageSpeed Insights on mobile and desktop, 21 October 2026; Google Maps searches for voiceover and voice actor in Hobart and Tasmania, and your Google Maps listing; screenshots taken in a phone-sized (390 px) and desktop (1366 px) browser. Not checked: sending a message through your contact form, your Squarespace settings, or Google Search Console (that needs your login).

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